eToro review: products, pricing and markets (2026)

eToro is a trading and investing platform, listed on Nasdaq since May 2025, that offers stocks, ETFs, crypto assets, CFDs and copy trading to retail clients through regulated subsidiaries in the UK, Cyprus, Australia, the UAE, Singapore, Seychelles and the US. Its crypto services run under different authorisations from its investment business, and eToro states that crypto holdings are outside the compensation and ombudsman schemes that cover its regulated products.

eToro's regulation, fees and risk disclosure pages all showed this warning on 3 November 2026: 55% of retail investor accounts lose money when trading CFDs with this provider. The pages did not tie the figure to a specific eToro entity.

At a glance

eToro's About page says it serves millions of users in more than 75 countries, in an entry dated 2025. It does not give an exact user count.

Products and services

Stocks and ETFs

eToro added stocks in 2013 and launched commission-free US equities with fractional shares in 2021, according to its company timeline. The current fee page charges a flat dollar commission on stocks (see below) and lists ETFs as commission-free.

CopyTrader and Smart Portfolios

CopyTrader, introduced with the OpenBook network in 2010, lets users mirror the trades of other eToro users. Smart Portfolios, launched in 2017 as CopyFunds, group assets by theme or strategy.

Crypto

eToro started offering Bitcoin in 2013 and added XRP, Ether and Litecoin in 2017. Crypto is offered in two ways: as real crypto assets held for the client, and as crypto CFDs where permitted. In the EEA, eToro (Europe) Ltd operates under its MiCA licence, and crypto custody for German customers is handled by Tangany GmbH. The crypto wallet is provided by eToro X Limited in Gibraltar. In the US, crypto is offered through eToro USA LLC.

Crypto carries its own risks, separate from the CFD warning. eToro's general risk disclosure describes crypto as an extremely high-risk asset and warns that clients can lose the full amount in their account. It also states that eToro (Europe) clients do not get investor compensation or ombudsman cover for crypto, and that eToro (UK) clients have no FSCS or Financial Ombudsman Service protection for crypto services. UK readers should also read our note on FCA crypto promotion rules.

CFDs

CFDs are available on stocks, ETFs, crypto and other assets in several regions. The fees page notes that new users in Spain have been unable to open CFD positions since 2 August 2024.

eToro Money, options and futures

eToro Money provides GBP and EUR accounts (UK from 2021, EU from 2022) through the e-money entities above. US clients have had options since 2022. Futures were listed as a beta product on the fee page when we opened it.

Fees and pricing

Figures below come from eToro's fees page (last modified 8 September 2026) and conversion fees page (same date), both opened on 3 November 2026. Club members on higher tiers receive discounts on some items.

The conversion page also lists rates for around 30 currencies and some promotional rates marked as valid only until 30 June 2026. Check the live page before funding in a non-local currency.

Markets, currencies and payment methods

eToro says it operates in more than 75 countries (2025). Local currency accounts in GBP, EUR, AUD and DKK avoid conversion charges on deposits and withdrawals, per the conversion page. Card, e-wallet, online banking and bank transfer deposits are all listed, with conversion rates that differ by method and currency, from 150 pips for major currencies to percentage fees for some Latin American methods.

Which products you see depends on the entity. Crypto range, CFD access and leverage all vary by country.

Regulation in brief

All rows below come from eToro's Regulation and License page, last modified 28 October 2026 according to its page data. We could not open the FCA, CySEC or ASIC registers directly from our research tools on 3 November 2026.

The FCA crypto entry is a registration for anti-money laundering purposes, not an authorisation of the crypto business. Our guide on how to check a financial licence shows how to look each one up, starting with the FCA register. For the EU crypto rules behind the Cyprus licence, see our MiCA explainer and the CySEC overview.

Who it tends to suit

eToro is commonly used by retail investors who want stocks, ETFs and crypto in one account, and by those interested in copying other users' portfolios. Its local currency accounts may suit UK, EU and Australian clients who want to avoid conversion charges. Traders focused purely on CFDs or forex with third-party platforms may prefer brokers such as Pepperstone or IG; crypto-first users often compare it with exchanges such as Coinbase and Kraken. For a direct broker comparison, see Plus500 vs eToro.

What to check before signing up

• Which eToro entity holds your account, and its register entry.
• Which product you are buying, the real asset or a CFD, since costs and protections differ.
• That crypto is outside FSCS, Cyprus ICF and ombudsman cover, per eToro's own disclosure.
• The stock commission for your country and exchange, and the FX charge if your account is in USD.
• Overnight and weekend fees on any leveraged or CFD position.

Information only, not financial or investment advice. CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. eToro's website stated on 3 November 2026 that 55% of retail investor accounts lose money when trading CFDs with this provider. Crypto assets are high risk and largely unregulated in some countries; you could lose all the money you put in, and crypto is not covered by investor compensation schemes.