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Rebilly

Rebilly review: products, technology and pricing (2026)

Rebilly is a subscription billing and payment orchestration platform that sits between a merchant's checkout and many payment gateways. It also sells KYC and AML tools, and it publishes its prices: plans from $15 a month plus a 1% fee on collected revenue.

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Rebilly is a payments platform that combines subscription billing with payment orchestration: a merchant connects once, then Rebilly routes each charge to one of a large catalogue of payment gateways and manages plans, invoices and retries around it. The company also sells identity verification (KYC) and anti-money-laundering tools, and it is one of the few providers in this segment that publishes its prices.

It suits readers trying to understand how a billing engine and a gateway router can live in one product, rather than being bought as two. The sections below cover the architecture, the product lines, the developer tooling, published pricing and recent releases, all drawn from Rebilly's own site and documentation as of 3 November 2026.

At a glance

Item Detail
Founded 2012 (company About page)
Headquarters Austin, Texas; the company says its workforce is remote and distributed
Type of business Subscription billing and payment orchestration software, with KYC and AML tools
Main products Payments (orchestration), Billing, KYC and AML, reporting and automation
Ownership Not published on the pages we reviewed. Founder and CEO: Adam Altman
Scale claims (undated) More than $10 billion in processed transactions; operations in 18 countries; 62+ colleagues
Website rebilly.com

The scale figures come from the About page, which gives no date for them, so they should be read as company statements of unknown vintage.

The About page describes the origin story: the founders previously ran a large subscription movie business and found that the gateways available to them could not cope with its complexity. They built a layer that could connect several gateways and then added billing features on top. Rebilly's API documentation tooling, Redocly, has since become a separate company.

How the platform works

Rebilly sits between the merchant's checkout and the gateways that actually talk to acquirers. This is the pattern described in our payment orchestration guide. A merchant integrates with Rebilly once, and Rebilly then decides which gateway handles each transaction.

The main moving parts, as the company describes them:

Layer What Rebilly says it does
Capture FramePay (a hosted form library) or the REST API sends card data straight to Rebilly, so it does not pass through the merchant's servers
Vault Card and transaction data are tokenised and stored in a PCI DSS Level 1 vault, with the aim of shrinking the merchant's audit scope
Routing Rules send each payment to a chosen gateway using location, card BIN, lead source, amount and currency
Authentication A 3D Secure logic feature applies strong customer authentication only where it is required
Risk Risk scoring, blocklists and a Rules Engine, plus an optional KYC add-on
Reporting Success and decline rates, latency and fees by gateway, to tune the routing rules

Gateway connections are made by entering the merchant's own account credentials, which means the merchant keeps its existing acquiring relationships. Rebilly states that requests for gateways not on its list are integrated at no charge within one to three weeks. For background on the tokenisation step, see payment vaults and tokenisation explained and 3D Secure explained.

This model overlaps with what some sectors call a cashier, meaning a hosted payment layer that routes deposits and withdrawals across many providers; our cashier guide explains the difference. Rebilly's own emphasis is subscription and recurring revenue rather than that vertical.

Products

Payments

The orchestration product is the gateway router described above. Rebilly's payments page states that it offers 214 gateways and 184 payment methods, while its separate gateways page lists 212 gateways, 184 payment methods, 156 currencies and roughly 245 countries (both pages read on 3 November 2026; the small gap between 212 and 214 is on Rebilly's side). Supported operations listed for a gateway integration are authorisation, capture, sale, refund, query, credential check and credit. The platform detects a shopper's country and currency and shows the payment methods suited to that market.

Billing

The billing product handles the subscription lifecycle. According to the billing page it supports flat-rate, tiered, volume, stair-step, metered and seat-based pricing, configurable trials, and prorations that follow rules the merchant sets. Customers can change plans, cancel, reactivate a cancelled subscription and make mid-cycle payments in a self-service flow. Invoices are generated automatically, with VAT handled through built-in features or third-party integrations.

Recovery tooling is a large part of the pitch: smart dunning and automatic retries, an account updater for expired or replaced cards, an expiry-date guesser, Dynamic 3D Secure, autopay and partial payments. Chargebacks can be analysed and supported with documentation (see chargebacks explained).

KYC and AML

The KYC product extracts data from identity documents, checks that the document is genuine and matches the person, and accepts proof-of-address documents. It also screens users against sanctions lists, watchlists, politically exposed person data and adverse media, with ongoing monitoring. Rebilly says the product can be used through an API or deployed on-premise, and it describes itself as ready for the EU's fifth anti-money-laundering directive. The page claims an 80% cut in false positives, with no date or baseline given.

Developer experience and integrations

Rebilly's documentation covers three routes: hosted or embedded payment forms, libraries and SDKs, and the API reference. A separate set of user-interface guides walks through a basic integration with no code, including setting up a gateway, creating products and plans, and taking an integration live.

The payment tokens API page shows the typical pattern. A public key lets the browser create a token directly, so card data never reaches the merchant's server, and the token is later exchanged for a payment instrument. The same page recommends FramePay for token creation and for validating digital wallet sessions. The docs link to a free sandbox, and the pricing page says developers can request a permanent sandbox account.

In June 2026 Rebilly announced a connector that lets AI tools such as Cursor or VS Code read its documentation in context, which is a small sign of how the vendor thinks about developer workflow.

Payment methods, currencies and coverage

Item Figure (page, read 3 Nov 2026)
Gateway integrations 212 (gateways page); 214 (payments page)
Payment methods 184
Currencies 156
Countries About 245

The category list spans cards, wallets, bank and local methods through the connected gateways. Coverage in any given country depends on which gateways the merchant has accounts with, because Rebilly connects to the merchant's own gateway accounts rather than acquiring on its behalf.

Pricing model

Rebilly publishes a price list in US dollars, shown on its pricing page on 3 November 2026.

Basic Pro Enterprise
Base plan $15 per month $125 per month Custom, via sales
Trial 30 days free 30 days free Not listed
Gateway accounts 1 Up to 10 Unlimited
Volume discount None Up to 50% Not listed
Automation Standard Full Rules Engine and workflows Custom integrations

Across all plans there is a revenue fee of 1% of successfully collected revenue, before any volume discount, and no per-transaction fee. A 3D Secure authentication attempt costs $0.05. On the Pro plan the discount on the revenue fee is 20% between $100,000 and $1 million of monthly revenue, 30% from $1 million to $10 million, 40% from $10 million to $50 million and 50% above $50 million. Rebilly says it charges only when the merchant is paid, so retries do not generate extra fees, and it offers a fee cap per paid invoice on request for average transactions above $100. The trial needs no credit card.

Gateway and acquirer fees are a separate matter between the merchant and its own providers.

Recent launches

Rebilly publishes monthly roundups on its blog. Two recent examples:

  • June 2026: configurable initial states for payout requests, batch filtering of payouts by currency or customer, trial retention when modifying a subscription, and new gateway connections for IMerchant (cards) and Isx (ACH). Documentation gained an AI-tool connector, a content security policy guide for embedded forms and a page on KYC document rejection reasons.
  • July 2026: conversion of ended trial-only subscriptions into recurring ones, scoped permissions when creating API keys, CSV export of user data, management of payout batches, global search across records, plus card support for the PayGlocal gateway and PIX support for the Stripe gateway.

The blog index lists further roundups for April, May, August and September 2026, which we did not open in full.

Regulation in brief

Rebilly is software that connects to a merchant's own gateways, and the pages we reviewed do not state any payment, e-money or banking authorisation for the company itself. Its KYC pages refer to compliance with anti-money-laundering rules but not to a licence. Merchants will want to confirm which regulated entity holds the funds at each gateway they connect. Our guide on how to check a financial licence explains how.

Who it tends to suit

Rebilly is commonly used by subscription and recurring-revenue businesses that want billing logic and gateway routing in one system, and by teams that already hold several gateway accounts and want to switch between them without re-integrating. Published prices make it easier to model costs than with vendors that quote only on request. Businesses that need an orchestration layer without billing features may also compare Primer, Gr4vy or Spreedly, and our comparison of Gr4vy and Spreedly sets out how two of those differ. The gateways hub lists related coverage.

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Sources

Primary sources we checked for this page. Trademarks belong to their owners. Links open the original.

  1. Rebilly: About Rebilly (accessed 3 November 2026)
  2. Rebilly: Payments: payment orchestration (accessed 3 November 2026)
  3. Rebilly: Billing: subscription billing (accessed 3 November 2026)
  4. Rebilly: KYC and AML (accessed 3 November 2026)
  5. Rebilly: Pricing (accessed 3 November 2026)
  6. Rebilly: Gateway integrations (accessed 3 November 2026)
  7. Rebilly: Documentation: solutions overview (accessed 3 November 2026)
  8. Rebilly: User interface guides (accessed 3 November 2026)
  9. Rebilly: Core APIs: payment tokens (accessed 3 November 2026)
  10. Rebilly: Rebilly news, features, and updates for June 2026 (accessed 3 November 2026)
  11. Rebilly: Rebilly news, features, and updates for July 2026 (accessed 3 November 2026)

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